You might call it heartburn or indigestion
It’s probably nothing.
But in some cases,
it could be a sign of cancer.
Whatever you call it,
Don’t ignore it.
If it keeps coming back,
contact your GP practice.
February is Oesophageal Cancer Awareness Month
In February 2026, NHS London Cancer Alliances, in partnership with Heartburn Cancer UK (HCUK), will support a pan-London campaign to help more people recognise the signs and symptoms of oesophageal cancer. The aim is to encourage them to contact their GP practice early with any concerns.
The campaign, 'Whatever you call it', focuses on people aged over 45 who may be experiencing persistent or worsening heartburn.
The campaign will run across outdoor advertising, radio, in-store locations such as pharmacies and supermarkets, and social media.
Did you know
In England, over 9,354 people are diagnosed with oesophageal cancer each year and it is the 14th most common cancer. It is the 7th most common cause of cancer death in the UK and the 4th most common cause of cancer death for men.
59
%
59% of oesophageal cancer cases in the UK are preventable.
Knowing the symptoms is important, as the earlier oesophageal cancer is found the more treatable it’s likely to be.
The biggest preventable cause of oesophageal cancer in the UK is smoking or using tobacco products. Smoking and drinking together further increases the risk of some oesophageal cancers more than either by itself.
Signs and Symptoms
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Persistent heartburn, acid reflux or indigestion
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Difficulty swallowing (dysphagia)
Unfortunately, people often treat some of these symptoms with over-the-counter antacids (such as Gaviscon or Rennie) from the supermarket or chemist. But this can mask a problem being found, treated, or monitored.
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Other symptoms can include:
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Losing weight without trying to
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Pain in the middle of your chest, back or between the shoulder blades, especially when swallowing
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A cough that is not getting better
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A hoarse voice
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Feeling very tired for no reason
It is important to contact your GP practice if symptoms change, get worse or do not feel normal for you for 3 weeks or more.
Support the campaign
Support the campaign and spread the message with friends, colleagues and your community.
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